![]() I'm not sure most people will be served well by Whoop 4.0. ![]() Considering the 12-month payment commitment required to pick one up - and the expensive subscription plans attached to that period - it's crucial to understand the strengths and weaknesses of Whoop's latest tracker before you throw your credit card down. This isn't the sort of tracker you buy for your parents ahead of the holidays. I'm under no impression that Whoop isn't a niche product. Both devices are aiming for the same niche audience, so it really comes down to whether you prefer the mix-and-match look of Whoop, or the hidden-in-plain-sight style provided by Oura’s ring. It’s capable of similar stat tracking - activity, sleep, readiness scores - but manages to last a couple of days longer on a single charge. The most recent tracker from Oura starts at $300 and requires a $6-per-month subscription, so you’re still dropping a pretty penny. There’s also the Oura Ring, which matches Whoop’s focus on wearable technology designed to fit into your everyday aesthetic. Neither has the sheer level of stats and analysis offered by Whoop - even with Google's Fitbit integration - but if you're looking for a more casual fitness experience, app support, notifications, and built-in GPS might make for a worthy trade-off. If you're interested in something with a bit more functionality, smartwatches like the Samsung Galaxy Watch 5 or Google Pixel Watch might be a bit more capable. Whoop, meanwhile, requires a subscription, which could prevent it from even being an option for countless shoppers. ![]() Most buyers can pick up a basic tracker for under $150, although the company's smartwatch rivals are a bit more expensive. ![]() For all the features Google has locked behind a paywall, Fitbit Premium remains an optional subscription that, for most people, isn't worth it. Even then, it feels a little like comparing apples to oranges. When it comes to fitness tracking, Fitbit is the obvious competitor. With tabs along the top and bottom of the UI, finding the right section can be frustrating, but after a few weeks navigating the app, it's not too bad. It's not just a place to view your steps or burnt calories it's also a journal for your fitness and wellbeing, a social app for competing against other members, and a virtual coach designed to advise you on sleeping, working out, and more. Once you get the hang of Whoop's app, it does start to make sense. Unfortunately, that's something the average buyer won't receive. It was massively helpful in learning what the tracker can and can't do. Unfortunately, the app can be pretty overwhelming at first glance, something a built-in display would help alleviate.Īfter receiving my Whoop 4.0 review unit, I was given a thorough walkthrough by one of the company's representatives, detailing every nook and cranny of its UI. Since Whoop doesn't have an interface of its own, every interaction with it beyond checking your battery meter - accomplished via a quick double-tap of your wrist - requires your phone. If you do find yourself won over by this particular tracker, this could save you a ton of cash on the company's apparel line. This plan is an additional $12 per month, but includes free accessories every three months, a flat 20% discount on other Whoop gear, and early access to new releases. When the company does roll out a new generation of tracker, you'll score an automatic upgrade without dropping an extra dime.įinally, the company does offer an optional secondary subscription: Whoop Pro. There's at least one obvious benefit to this subscription model. At these prices, though, the company is effectively ensuring its audience never reaches beyond those three categories. Obviously, catch-all gadgets like smartwatches - and even most of Fitbit's lineup of trackers - are in a different league here, with Whoop really targeting athletes, trainers, and gym rats. It's easy to score a Galaxy Watch 5 for under $300, which is a far more capable device than Whoop 4.0. It's hard to justify that price when you're comparing it to other wearables, including smartwatches. It is admittedly a fairly steep discount, after all, but it's still priced close to plenty of smartwatches - see our competition section below for similar gadgets. Personally, I still find this wearable pretty expensive considering you'll need to keep paying for the membership after your initial payment, but your mileage may vary. I've updated this review with the new prices, which reflect $80 and $60 price drops, respectively. Previously, Whoop's 24-month plan was $480, while its 12-month plan was $300. Shortly after this review, Whoop reached out to let me know its pricing scheme has recently changed.
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