When a company's name is short, distinctive and memorable.Your audience will recall the name itself rather than recognising a symbol and trying to connect the dots to which company it is associated with. When done well, having the company name in a well chosen and beautifully customised font can be one of the most favourable logos for ensuring your brand is remembered. Having a professional customise a typeface will ensure it is one of a kind, and help a wordmark stand out from the crowd. Also, make sure you are aware of competitors in your space, being careful not to use a mark too similar to another. Be distinctive, but stay on brand don’t just be different for the sake of it. They are therefore better suited to companies whose names are short (often one word), distinctive and memorable in their own right.īecause there is no symbol to hide behind, it is essential to make sure your wordmark logo uses a well chosen typeface that resonates with your target audience. Their clean and uncomplicated nature makes them highly versatile, allowing a wordmark to be replicated effortlessly across many mediums and busy backgrounds.įor new businesses, such as start-ups, a wordmark can be better than a lettermark alone as it helps to get the full name out into the world. Much like monograms, logotype logos work well when they are modern and minimal. Wordmarks are font based logo designs consisting of an organisation's name alone, and no accompanying symbol. The interesting arrangement of letters makes it memorable, and using an initialism helps the french language name become more easily digestible in a global marketplace. Yves Saint Laurent uses an elegant font well suited to the fashion industry. This beautifully designed monogram is so successful, it has become a hugely popular fashion icon worldwide. NY is seen on caps and merchandise all over the globe, despite the Yankees being a sports team from New York. As the full name is so rarely used, most people wouldn’t know it, however, the H&M mark is so iconic on its own that the brand is even stronger because of it. H&M is in fact short form for ‘Hennes & Maurtiz’. The unique custom font is very distinctive, and gives the impression of a conductors flowing hand movements. London Symphony Orchestra (LSO) is a good example of an organisation using a lettermark to shorten a long-winded name.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |