Rhea is the most talented printer, and I’ve known a lot of printers, including even ME. Rhea Rynearson, our printer extraordinaire, applied deep impression to the raised text, giving each letter a little shadow, the shadow we live for in Letterpress Printing. We tipped her onto our gorgeous 600 gsm Lettra paper with a brilliant RED letterpressed “dent,” which framed her ironic and regal presence quite dashingly. I found the perfect thing on Etsy, from poordogfarm, in Pennsylvania: this Penguin Queen had just the right insouciance. I started searching for penguin images, and, as Helen observed, the thing that’s generally wrong with penguin images is that they are either too cute or anthropomorphic, or too realistically penguinish. The first things she told me, as we began our explorations, were that David loves, I mean LOVES, penguins! And he LOVES RED. As usual, it was a total pleasure brainstorming with her over the perfect wording, perfect image, perfect design for a party that would feature a bagpiper at the entry door, balloons covering the ceilings, gracious and non-ordinary catering, and a good reason to get out your tux…or kilt. Printed on super-thick black museum mount in gold, red, and gloss foils, their gold foil edge gilding further dazzles the eye and startles the status quo out of its gray rut.Īs always, out-of-the-box moxie shakes up the room.Ī happy birthday party for her husband brought our long-lost, always-wonderful client, Helen MacKenzie, back to us last month. The business cards turn the color scheme upside down. They gleam, they glint, they are unabashedly feminine and powerfully bold, filled with a dynamic rhythm that discloses undercurrents of the powerhouse she is. Instead of using ink, we interpreted it in three metallic foils, gold for the type and smaller wing, pearl for the background wing, and deep red for the circle around the smaller wing. She had been looking for someone who could make it really sing. She found us here on our blog and website, bringing this quite beautiful logo she’d worked long and hard to perfect. Carrie looked far and wide and tried many printers in search of business cards and script cards that would flout the masculine/drab/understated/button-down look of most stationery and design in her field. We made up these gorgeous script cards and envelopes for one of the nicest clients we’ve ever had, Carrie Mullins, CEO of Washington, DC consulting firm, The Bachner Group. Shannon Bailey sent these announcements out when she opened several years ago. Square flap envelopes reference generous attention to detail. Subtle impression left in the paper by the raised surface of letterpress type calls attention the shape of each letter. The subtle indentation of each letter left by the raised surface of letterpress type fills in the rest of the impression, abetting the message of strong lawyerly professionalism: This is an attorney who attends to every detail with vigor and verve she cares. The design was based on the eighteenth century engravings of Nicolas Cochin. It is a subtly dramatic serif letter that lends something lively to an otherwise stately mode. The florescent white, 100 percent cotton Cranes Crest paper and a charcoal gray ink carry the gorgeous typeface called Nicolas Cochin, originally designed by Georges Peignot in 1913. We stuck with the no fuss part, slightly veered away from the usual color palate, yet declared something feminine in the shape of the letters and the unusual (for lawyers) letterpress presentation. Shannon Bailey came to me several years ago and wanted to crack that open a bit while still attending to the tacit rules followed by most of the profession. The printing and paper are chosen to convey a message of stability and strength. White or cream paper, black or navy ink, plain, plain fonts, no fuss, no muss. Law firms are famous, in printing circles, for going for the most conservative looks possible in design and printing.
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